body[data-service-page="marketing-estrategico"] {
  background: #fff;
}

body[data-service-page="marketing-estrategico"] .marketing-reference {
  --marketing-ink: #004762;
  --marketing-red: #c91235;
  --marketing-panel: #f3f4f5;
  width: 100%;
  padding: 1.5rem 0 clamp(4rem, 8vw, 8rem);
  overflow: hidden;
  color: var(--marketing-ink);
  background: #fff;
}

.marketing-reference h1,
.marketing-reference h2,
.marketing-reference p,
.marketing-reference figure {
  margin: 0;
}

.marketing-reference__video {
  position: relative;
  isolation: isolate;
  width: 100%;
  max-width: none;
  margin: 0;
  aspect-ratio: 16 / 8.95;
  overflow: hidden;
  background: #173b3c;
}

.marketing-reference__video video {
  display: block;
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.marketing-reference__intro {
  display: grid;
  justify-items: center;
  gap: clamp(1.5rem, 2.5vw, 2.4rem);
  width: min(calc(100% - 2rem), 1160px);
  min-width: 0;
  margin: 0 auto;
  padding: clamp(3.5rem, 7vw, 6.5rem) 0 clamp(2.5rem, 5vw, 4.5rem);
  text-align: center;
}

.marketing-reference__intro h1,
.marketing-reference__panel h2,
.marketing-reference__examples h2 {
  max-width: none;
  letter-spacing: -0.035em;
}

.marketing-reference__intro h1 {
  display: flex;
  flex-wrap: wrap;
  align-items: baseline;
  justify-content: center;
  column-gap: 0.18em;
  color: var(--marketing-ink);
  font-size: clamp(2.55rem, 4.8vw, 5rem);
  font-weight: 700;
  line-height: 0.98;
}

.marketing-reference__intro h1 span {
  flex-basis: 100%;
}

.marketing-reference__intro h1 strong,
.marketing-reference__panel h2 strong {
  color: var(--marketing-red);
  font-family: "PacificoLocal", "Pacifico", cursive;
  font-weight: 400;
  letter-spacing: 0;
}

.marketing-reference__intro h1 strong {
  font-size: 0.95em;
}

.marketing-reference__intro p {
  width: min(100%, 38ch);
  min-width: 0;
  color: var(--marketing-ink);
  font-size: clamp(1.1rem, 1.8vw, 1.7rem);
  font-weight: 500;
  line-height: 1.24;
  text-wrap: balance;
}

.marketing-reference__intro p b {
  font-weight: 700;
}

.marketing-reference__panel {
  position: relative;
  isolation: isolate;
  width: min(calc(100% - 2rem), 1320px);
  margin: 0 auto clamp(2rem, 4vw, 3.5rem);
  padding: clamp(3rem, 5vw, 4.75rem) clamp(1.5rem, 5vw, 5rem) clamp(3.5rem, 5vw, 5rem);
  overflow: hidden;
  border-radius: clamp(1.6rem, 3vw, 3rem);
  background: var(--marketing-panel);
}

.marketing-reference__panel::after {
  content: "";
  position: absolute;
  z-index: -1;
  width: clamp(15rem, 31vw, 30rem);
  height: clamp(15rem, 31vw, 30rem);
  border: clamp(2rem, 5vw, 5rem) solid rgba(0, 71, 98, 0.055);
  border-radius: 46% 54% 58% 42%;
  transform: rotate(33deg);
  pointer-events: none;
}

.marketing-reference__panel--develop::after {
  top: -12rem;
  right: -8rem;
}

.marketing-reference__panel--recommend::after {
  left: -10rem;
  bottom: -12rem;
}

.marketing-reference__panel h2 {
  display: grid;
  justify-items: center;
  gap: 0.02em;
  margin-bottom: clamp(2.5rem, 4vw, 4rem);
  color: var(--marketing-ink);
  font-size: clamp(2.25rem, 4vw, 4.05rem);
  font-weight: 700;
  line-height: 0.94;
  text-align: center;
}

.marketing-reference__panel h2 strong {
  font-size: 1.03em;
}

.marketing-reference__grid {
  position: relative;
  z-index: 1;
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.marketing-reference__grid article {
  display: grid;
  grid-template-rows: clamp(10rem, 17vw, 14rem) auto;
  align-items: center;
  justify-items: center;
  min-width: 0;
  padding: 0 clamp(1rem, 3vw, 3rem);
  text-align: center;
}

.marketing-reference__grid article + article {
  border-left: 1px solid rgba(0, 71, 98, 0.62);
}

.marketing-reference__grid img {
  display: block;
  width: 100%;
  height: 100%;
  max-width: 18rem;
  max-height: 13.5rem;
  object-fit: contain;
}

.marketing-reference__grid p {
  align-self: start;
  margin-top: clamp(1rem, 1.8vw, 1.7rem);
  color: var(--marketing-ink);
  font-size: clamp(1.1rem, 1.65vw, 1.55rem);
  font-weight: 500;
  line-height: 1.18;
}

.marketing-reference__examples {
  width: min(calc(100% - 2rem), 1320px);
  margin: 0 auto;
  padding: clamp(2rem, 4vw, 4rem) 0 clamp(0.75rem, 1.5vw, 1.25rem);
}

.marketing-reference__examples h2 {
  margin-bottom: clamp(2.5rem, 4vw, 4rem);
  color: var(--marketing-red);
  font-size: clamp(2.8rem, 5vw, 5rem);
  font-weight: 400;
  line-height: 1;
  text-align: center;
}

.marketing-reference__examples > div {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: clamp(1rem, 2vw, 1.75rem);
}

.marketing-reference__examples figure {
  min-width: 0;
  overflow: hidden;
  border-radius: clamp(1.35rem, 2.6vw, 2.4rem);
  background: var(--marketing-panel);
  box-shadow: 0 1.1rem 3rem rgba(0, 71, 98, 0.12);
}

.marketing-reference__examples img {
  display: block;
  width: 100%;
  aspect-ratio: 16 / 9;
  object-fit: cover;
}

body[data-service-page="marketing-estrategico"] .marketing-reference > .marketing-reference__cta {
  position: relative;
  left: clamp(0.9rem, 1.8vw, 1.8rem);
  margin-bottom: clamp(2.5rem, 4.5vw, 4.5rem);
}

@media (max-width: 760px) {
  body[data-service-page="marketing-estrategico"] .marketing-reference {
    padding-top: 0.75rem;
  }

  .marketing-reference__video {
    aspect-ratio: 4 / 3;
  }

  .marketing-reference__intro {
    padding: 3.25rem 0 3rem;
  }

  .marketing-reference__intro h1 {
    display: grid;
    gap: 0.05em;
    font-size: clamp(2rem, 9.5vw, 3rem);
  }

  .marketing-reference__intro p {
    width: calc(100vw - 2rem);
    max-width: calc(100vw - 2rem);
    font-size: 1.05rem;
  }

  .marketing-reference__intro p br {
    display: none;
  }

  .marketing-reference__panel {
    width: min(calc(100% - 1.25rem), 38rem);
    padding: 2.75rem 1.25rem;
    border-radius: 1.75rem;
  }

  .marketing-reference__panel h2 {
    margin-bottom: 1.75rem;
    font-size: clamp(1.65rem, 7vw, 2.5rem);
  }

  .marketing-reference__grid {
    grid-template-columns: 1fr;
  }

  .marketing-reference__grid article {
    grid-template-rows: 10.5rem auto;
    padding: 1.75rem 0 2rem;
  }

  .marketing-reference__grid article + article {
    border-top: 1px solid rgba(0, 71, 98, 0.35);
    border-left: 0;
  }

  .marketing-reference__grid img {
    max-width: 15rem;
    max-height: 10rem;
  }

  .marketing-reference__grid p {
    margin-top: 1rem;
    font-size: 1.05rem;
  }

  .marketing-reference__grid article,
  .marketing-reference p {
    min-width: 0;
    max-width: 100%;
    overflow-wrap: anywhere;
  }

  .marketing-reference p br {
    display: none;
  }

  .marketing-reference__examples > div {
    grid-template-columns: 1fr;
  }

  body[data-service-page="marketing-estrategico"] .marketing-reference > .marketing-reference__cta {
    left: 0.35rem;
  }
}

@media (prefers-reduced-motion: reduce) {
  .marketing-reference__examples img {
    transition: none;
  }
}

/* ==================================================
   MARKETING — AJUSTE INDIVIDUAL DE LOS 6 ICONOS
   ================================================== */


/* ==================================================
   QUÉ DESARROLLAMOS
   ================================================== */

/* 1 — Estrategias de comunicación y contenido */
.marketing-reference__panel--develop
.marketing-reference__grid
article:nth-child(1) img {
  width: auto !important;
  height: 8rem !important;
  max-width: auto !important;
  max-height: 11rem !important;
  object-fit: contain !important;
}


/* 2 — Campañas orientadas a objetivos */
.marketing-reference__panel--develop
.marketing-reference__grid
article:nth-child(2) img {
  width: auto !important;
  height: 8rem !important;
  max-width: auto !important;
  max-height: 11rem !important;
  object-fit: contain !important;
}


/* 3 — Mensajes para diferentes públicos y canales */
.marketing-reference__panel--develop
.marketing-reference__grid
article:nth-child(3) img {
  width: auto !important;
  height: 7.7rem !important;
  max-width: auto !important;
  max-height: 11rem !important;
  object-fit: contain !important;
}


/* ==================================================
   CUÁNDO LO RECOMENDAMOS
   ================================================== */

/* 1 — Comunicación necesita dirección clara */
.marketing-reference__panel--recommend
.marketing-reference__grid
article:nth-child(1) img {
  width: auto !important;
  height: 12rem !important;
  max-width: auto !important;
  max-height: 13rem !important;
  object-fit: contain !important;
}


/* 2 — Acciones aisladas */
.marketing-reference__panel--recommend
.marketing-reference__grid
article:nth-child(2) img {
  width: auto !important;
  height: 11rem !important;
  max-width: auto !important;
  max-height: 13rem !important;
  object-fit: contain !important;
}


/* 3 — Conectar mejor con su público */
.marketing-reference__panel--recommend
.marketing-reference__grid
article:nth-child(3) img {
  width: auto !important;
  height: 11rem !important;
  max-width: auto !important;
  max-height: 13rem !important;
  object-fit: contain !important;
}